Marketing

author: Paul Gillin asin: 1884956653 binding: Gebundene Ausgabe list price: EUR 19,25 EUR amazon price: EUR 18,99 EUR

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm.

author: Ben McConnell Jackie Huba asin: 1419596063 binding: Gebundene Ausgabe list price: EUR 19,17 EUR amazon price: EUR 18,99 EUR

""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book.""—The Wall Street Journal The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves.