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Mittwoch, 30. März 2016

FIPP's 11th Digital Innovators’ Summit 2016, Berlin - Innovation in Magazine Media 2016-2017 Report




At the #DISummit 2016 Juan Señor, partner, Innovation Media Consulting Group, UK introduced the 7th Innovation in Magazine Media 2016-2017 Report, shareing insights and assumptions from one year of research and consulting worldwide by the Innovation Media Consulting Group .

He shared 7 Keys to Success - the transformation must be based on

1. Days when digital had the audience but not the revenue are over

2. Display digital ad business model is dead

3. Controlled distributed content is a must

4. Mobile = different content for different platforms

5. Frequency is now everything

6. Only physical change will bring about conceptual chance

7. Trend watching is more important than metric watching

read on at blog.hemartin.net





Don't miss out on 132 pages summarizing the one years Survey and Analysis by Innovation Media Consulting Group - on behalf of FIPP - find and use compelling reports, articles and example throughout the world on strategies and tactics for the hot, important areas in publishing today: company culture, mobile, video, data, ad blocking, micro-payment, distribution platforms, and trend spotting.


ISBN 978-1-872274-82-9 Digital

ISBN 978-1-872274-81-2 Print


Order you copy now at FIPP Website - digital and/or print  (pls. scroll down)