Latest postings on Hugo E. Martin Media + Marketing
Mittwoch, 30. März 2016
At the #DISummit 2016 Juan Señor, partner, Innovation Media Consulting Group, UK introduced the 7th Innovation in Magazine Media 2016-2017 Report, shareing insights and assumptions from one year of research and consulting worldwide by the Innovation Media Consulting Group .
He shared 7 Keys to Success - the transformation must be based on
1. Days when digital had the audience but not the revenue are over
2. Display digital ad business model is dead
3. Controlled distributed content is a must
4. Mobile = different content for different platforms
5. Frequency is now everything
6. Only physical change will bring about conceptual chance
7. Trend watching is more important than metric watching
read on at blog.hemartin.net
company culture, mobile, video, data, ad blocking, micro-payment, distribution platforms, and trend spotting.
ISBN 978-1-872274-82-9 Digital
ISBN 978-1-872274-81-2 Print
Order you copy now at FIPP Website - digital and/or print (pls. scroll down)