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Mittwoch, 25. März 2015

6th Innovations in Magazine Media 2015 - 2016 out

A survey conducted by Innovation International Media Consulting USA | UK
authored by John Wilpers, Juan Señor and Juan Antonio Giner for FIPP


The Innovations in Magazine Media 2014 World Report delivers on 198 pages great information on advertising, data, discover-ability and buzz, events, mobile, print innovations, social media, video and more.
Juan Señor & John Wilpers presented at the #DISummit 2015 five 
Top Trend 2015 - 2016 in magazine publishing 

- Mobile is the dominant platform
- Video the dominant mode
- Native advertising will be the dominant vehicle
- Programmatic will be the dominant method
- Data will dominate decisions

Content table

The 6th Innovations in Magazine Media 2015 - 2016 report is available 
Digital  App (Blippar) | Web (PressReader) and/or on Paper here

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