Latest postings on Hugo E. Martin Media + Marketing

Montag, 30. September 2013

Ausgewählte Tweets: 14. September - 30. September 2013

Zufriedenheit mit Deutschlands Dienstleister: Allzeithochs [Amazon] und Abwärtstrends https://www.servicebarometer.net/kundenmonitor/de/ Bild http://yfrog.com/o023000298p

B2B Marketers Need To Step Up Emotional Connections by Laurie Sullivan http://www.mediapost.com/publications/article/210152/b2b-marketers-need-to-step-up-emotional-connection.html YES!

ZenithOptimedia: Ad spend forcast (September 2013) http://www.zenithoptimedia.com/zenithoptimedia-forecasts-stable-ad-growth-in-2013-will-pave-way-for-recovery-in-2014-and-2015/  Summary (PDF) http://www.zenithoptimedia.com/wp-content/uploads/2013/09/Adspend-forecasts-September-2013-executive-summary.pdf Bild http://yfrog.com/odgrloap

Gartner: Digital Business Incompetence Will Cause 25 % of Businesses to Lose Competitive Ranking by 2017 [PM] http://www.gartner.com/newsroom/id/2598515

39th #FIPPCongress Roma Storified. A "Best of" tweet collection by @mondadori http://storify.com/mondadori/fipp-world-magazine-congress-roma @fipp_magazines

FIPP's new Chairman Fabrizio D’Angelo (1972) CEO, Burda International, succeeds David Hill (IDG) [PM] http://fipp.com/news/Fabrizio-DAngelo-new-FIPP-chairman @FIPP_magazine

Pay-Will? How many people really pay for digital news? by Alan D. Mutter http://newsosaur.blogspot.de/2013/09/how-many-people-really-pay-for-digital.html Bild http://yfrog.com/nzne6vjyj

Bitkom: Verkäufe von eBook-Readerns 2011 - 2013, Prognose für 2013: 832.000 eReader, +22% http://www.bitkom.org/de/presse/8477_77484.aspx Bild http://yfrog.com/nz44zmuj

Folio's 2013 Magazine Manufacturing and Production Technology Survey. Investment jumped 2012 way up, mixed happiness http://blog.hemartin.net/2013/09/folios-2013-magazine-manufacturing-and.html

Ovum Study: Marketer Perspectives on Mobile Advertising in 2013 +++. Responsive design, HTML5, native advertising http://blog.hemartin.net/2013/09/iab-and-ovum-study-marketer.html

FIPP's World Digital Media Factbook 2013-14 http://blog.hemartin.net/2013/09/fipps-world-digital-media-factbook-2013.html …  /v  @schnibben

VDZ-Whitepaper: Tablet-ePublishing-Marktübersicht, Werbung, Vertriebsplattformen und Payment Dienstleister (442 S.) http://blog.hemartin.net/2013/09/neues-vdz-white-paper-tablet.html

Journalismus: Wie wir nach vorne denken sollten – acht Thesen zur Zukunft (fürs BDZV Jahrbuch 2013) @ploechinger  http://ploechinger.tumblr.com/post/61688994730/wie-wir-nach-vorne-denken-sollten-acht-thesen-zur

Advertiser interest in tablets less bullish than expected by Chantal Tode. Allocation: 61:39 in favor of Smartphone http://www.mobilemarketer.com/cms/news/research/16182.html

FOMA Trendmonitor 2013: Gegenwart und Zukunft der Online-Werbung. Anteile, Werbeform, Was zählt... http://blog.hemartin.net/2013/09/foma-trendmonitor-2013-gegenwart-und.html

Brachland: Kundenpotenzial der Buchbranche [DE] via Mobile - 58,4 % der Mobile User an Büchern interessiert http://blog.hemartin.net/2013/09/kundenpotenzial-der-buchbranche-in.html #dmexco

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