Dienstag, 12. Juni 2012

PwC's Global Entertainment and Media Outlook 2012 - 2016

The challenge for media companies now lies in how to implement their digital strategies (if they have any), says Marcel Fenez, introducing the PwC's Global Entertainment and Media Outlook 2012 - 2016.
 


Is these now the end of the digital revolution - but maybe there was no revolution (within the Media Industry) as many publishers were waited too long and some are still waiting, for the free tickets, the free lunch - or the end of the digital beginning, the "loss of innocence" for financial professionals, controllers, journalists, marketers, sales, etc. trying, without the faintest idea of media technology, programming and systems, to run a media service company nowadays?

Key stats from PwC’s Global Entertainment and Media Outlook 2012-2016: