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Montag, 24. März 2014

FIPP's Innovations in Magazine Media 2014 World Report: Roadmap for Magazine Media Strategy

Today at the Digital Innovation Summit, Berlin the Magazine publishing association FIPP and the Innovation International Media Consulting Group presented the 2014 Edition of  the 'Innovations in Magazine Media' World Report.

Some key findings 
  • Native advertising is revolutionizing the world of content, advertiser-magazine relationships, advertiser-reader relationships, and revenue models
  • Big data is putting serious science and analysis behind every decision we make in magazine publishing, from content to advertising to new products
  • Mobile will be the dominant platform for information distribution and consumption and it is so revolutionary that some are calling it a “do-over” chance for legacy media who got the whole internet thing so terribly wrong 
  • Programmatic advertising suddenly appears on its way to becoming the way most ads will be sold and scheduled
  • Video has become the most effective, most powerful, and fastest-growing method of delivering content and advertising to the largest audience, all in ways that are increasingly accessible to all publishers.




The Innovations in Magazine Media 2014 World Report delivers on 156 pages great information on (e.g.)
  • Paywalls, content sales, eCommerce, mCommerce, programmatic advertising, publishing frequency, print innovations, personalization, Google Glass, eNewsletters, and more
  • BuzzFeed, Condé Nast, The Huffington Post, Atlantic Media, Virgin, Pepsi, Forbes, The Washington Post, Hearst, Microsoft, The Guardian, OgilvyOne, Nivea, Elle, and Netflix to name a few brands featured in the report
  • Insight from Google, ZenithOptimedia, Nielsen, Reuters, Digiday, eMarketer, and GfK.

































The Innovations in Magazine Media 2014 report is available in print and digital here 

First published at Hugo E. Martin on Media + Marketing

Montag, 17. März 2014

Event: 7th Digital Magazine Media Conference Digital Innovators' Summit Berlin, 24-25 March 2014



Next week the Digital Innovators' Summit goes in its 7th round and will bring together a big crowd of 500 from 35 plus countries. The event in Germany's capital Berlin on 24-25 March 2014, is held at the Deutsche Telekom Representative Office [Franzoesische Strasse 33 a-c, 0117 Berlin] and is hosted as in previous years by FIPP, VDZ and emediaSF.

Some Highlights from the 2014 Digital Innovators Summit

Scott Lamb, Buzzfeed (USA)
Buzzfeed - Understanding the Art & Science of Social Sharing

Miranda Mulligan, Northwestern University Knight Lab (USA)
Innovating Journalism at the Intersection of Media and Technology

Ed O’Keefe, NowThis News (USA)
Native Storytelling for Mobile and Social

Juan Señor and John Wilpers, Innovation Media Consulting Group (USA, UK)
Present the findings and 5th Edition of 'Digital Innovations in Magazine Media'

James Mann, Financial Times (UK)
FT's B2B digital strategy - Changing the Relationship with the Customer

Thomas Balduff, Janrain (USA)
Data: It's not how big. It's how you use it

Peter Holsback, Egmont Hjemmet Mortensen (Norway),
Petteri Vainikka, Enreach Solutions AB (Sweden)
The Value of Data to Publishers

The Future Media Lab. Workshop “Technology Disruptions”
Marcel Boulogne, EU Commission DG CONNECT (Belgium), Joelle Frijters, Improve Digital (The Netherlands), Bernard Cools, Space (Belgium)

Via / more  Program | Speaker | Registration

Touchpoints im Social Web
Twitter    Hashtag   #disummit  |  Facebook  |  Google+

Dienstag, 4. März 2014

Bulletproof Media Studie: Das Digitale Transformations-Dilemma - Paid Content und Kundenbindung

Untersucht u.a. Kundenloyalität, Content-Beurteilung, Plattform

Zum Inhalt:

Sekundäranalysen:
- Marktentwicklung digitale Medienmärkte
- Marktentwicklungsprognose Medienmärkte Buch, Film, Musik
- Preis- und Kunden-Entwicklung digitale Musik,-Downloads,
- EST-Preisentwicklung, eBook-Preisentwicklung

sowie eine Theoriemodell: Kundenbindung

Einen Einblick - auf 74 Charts - gibt diese Slideshare Präsentation


Die BPM Studie und weitere Informationen gibts hier - je nach Unternehmensgröße - zum Preis von 599 - 1.990 Euro (plus MwSt.) Umfang: 175 Seiten. Zuerst auf dem Blog Media + Marketing veröffentlicht